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Explore customization

The same idea leads to different results depending on the specialists you choose.Specify the four agents' specialties in STEP 2 to guide all subsequent deliverables.

How does it work?

01

Choose your specialties

Choose specialties that fit your project for each of the four agents.

02

Set the criteria

The specialties you choose become the criteria for the project.

03

Shape the deliverables

From STEP 3, personas, keywords and designs are created according to these criteria.

Available specialties

Choose multiple specialties for each agent from the fields below.

Strategist

Strategist

Strategist

Default · Changeable
Designer

Designer

Designer

Default · Changeable
Engineer

Engineer

Engineer

Default · Changeable
Marketer

Marketer

Marketer

Default · Changeable

Same idea, different teams

See how two different teams approach a Smart Cat House project.

Team A

Mass production · Cost optimization

Strategist
Commercialization
Designer
CMF · Materials
Engineer
Molds · Mass production
Marketer
Channels · Distribution

What changes

  • The persona focuses on practical pet owners who value affordability
  • Keywords focus on durability, easy cleaning and unit cost
  • Designs use simple curves suited to injection molding

Key deliverables

PersonaKeywords: Consumption3D Design Modeling
Team B

Brand · Emotional appeal

Strategist
Trend forecasting
Designer
Brand identity
Engineer
Materials engineering
Marketer
Brand building

What changes

  • The persona focuses on value-conscious consumers who care about interior design
  • Keywords focus on tone-on-tone colors, texture and brand mood
  • Designs combine curved wood with fabric

Key deliverables

PersonaMood Board3D Design Rendering

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